Lijit Changed Their Name To Sovrn.

Federated Media Publishing Sells Content Marketing Business to LIN Media

Company Rebrands Programmatic Advertising Business as sovrn

SAN FRANCISCO, January 28, 2014 – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks, Inc. in October 2011, will now serve as an independent entity with the name sovrn Holdings, Inc. (“sovrn”) as it rolls out an expanded set of offerings for publishers.

This mutually beneficial deal allows LIN Digital Media to expand its portfolio while enabling sovrn to invest in its programmatic media and platform business. Federated Media will become a portfolio company of LIN Digital Media.

sovrn will be headquartered in Boulder, CO, with additional offices in San Francisco, CA and New York, NY. sovrn currently has more than 30 open positions across all areas of the business – from engineering to publisher development to demand operations. The added investment from the sale of Federated Media will help fuel the company’s growth – which saw a 93% revenue growth from 2012 to 2013 – as well as bring to market new platform-based tools and services. With almost 20,000 publishers in the network, representing more than a million websites, sovrn currently pays publishers across the independent web approximately $2 million/week.

Walter Knapp, former COO of Federated Media and Lijit, has been appointed as the new CEO of sovrn. John Battelle, Founder, Executive Chairman, and CEO of Federated Media, will remain with sovrn as its Executive Chairman.

Upon closing of the acquisition, sovrn will own and operate one of the largest and most diverse programmatic supply-side platforms in the world, with almost 3 billion ad requests/day and 180 million U.S. monthly uniques. The company’s RTB (real-time bidding) infrastructure powers one of the largest global ad exchanges in the industry and offers publishers a complete range of programmatic monetization solutions including display, video, mobile and international as well as private marketplaces and data-driven yield optimization. In 2014, sovrn will bring to market new data- and platform-based tools and services for independent publishers.

“As the new CEO of sovrn, it’s my mission to make sure that we are insanely focused on providing the tools, resources and services that enable independent and influential publishers to succeed,” said Walter Knapp, CEO of sovrn and former COO of Federated Media. “The proceeds from this sale will allow us to lean heavily into our platform- based programmatic ad services and to roll-out an expanded set of offerings to engage audiences and drive monetization.”

“The transaction with LIN Media will allow Federated Media’s content marketing business not only to thrive, but grow faster – and that means more revenue and opportunities for the partners who have made Federated Media what it is,” said John Battelle, Founder, Chairman, and CEO of Federated Media. “At the same time, our programmatic business has been growing so fast that it demands more focused attention as well as more investment. As an independent entity, sovrn can now fully pursue the dream of building a publisher-facing programmatic platform that leverages all the data and insights we’ve gained over the past few years.”

About sovrn

sovrn is an advocate of and partner to almost 20,000 publishers across the independent web, representing more than a million websites, who use our tools, services and analytics to grow their audience, engage their readers, and monetize their site. We own and operate one of the largest global exchanges that connects publishers with a complete range of third-party monetization solutions, including display, video, and mobile, as well as private marketplaces and data-driven yield optimization. sovrn is based in Boulder, CO with offices in San Francisco, CA and New York, NY. For more information, visit www.sovrn.net.

About Federated Media Publishing

Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.

VN:F [1.9.20_1166]
Rating: 4.0/5 (4 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 2 votes)

Related posts:

How to Make Money on YouTube? How to Make Money on YouTube?
Ways to Keep Your E-commerce Business Running Ways to Keep Your E-commerce Business Running
Best Torrent Sites to Put Up Your Ads Best Torrent Sites to Put Up Your Ads
7 Effective Tactics for Getting More Business from Social Media 7 Effective Tactics for Getting More Business from Social Media

One Response to "Lijit Changed Their Name To Sovrn."

  1. リクアワ2012のメイキングでメロンパン同盟に勧誘どうのってやってる時も外してる? アンゴルモア大王でチンギスハンの生まれ変わりでヨハネの黙示録の赤龍を宿す毛沢東以来の権力を握っている習近平。
    まあ視力悪い子だと小学生からメガネやコンタクトしてるわけだしどうせならディファイン入れるかって軽い気持ちでやったんじゃないの ベンジャミン・フルフォード、石平、黄文雄、呉善花の書籍よりも面白くない書籍は読まなくてよいのです。
    さや姉も黒コンの時あったと思う

  © 2019 ADSWIKI.NET All rights reserved.
Home |About|Advertise|Privacy Policy|Contact

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Third-parties and Opt-Out
Third-parties may display interest-based advertising to you in applications or websites, based on your use of applications or websites over time and across non-affiliated apps.
Such third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt-out of such interest-based advertising and/or cross-device targeting, please use the methods provided below for opting out on each of your browsers and on each of your devices:
Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the third-party from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.

Close