MirriAd partners with Whisper Media to offer Digital Brand Integration in South East Asia

The partnership launches with agreements with three of the region’s biggest broadcasters, Astro in Malaysia, SCTV in Indonesia, and Mediacorp in Singapore

LONDON – UK based media technology company MirriAd, which specialises in digital brand integration in broadcast and other professionally produced content for both online and television platforms, together with their in region partner Whisper Media, announce the expansion of Digital Brand Integration services covering local and regional productions in South East Asia, including Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam.

Whisper Media has set up operations in Jakarta and already delivered campaigns in Indonesia, and will be setting up offices in several other South East Asian markets to develop the digital brand integration business amongst key platforms and content producers in the region.

Since MirriAd appointed Whisper Media, partnerships have already been agreed with three of the region’s biggest broadcasters, Astro in Malaysia, SCTV in Indonesia, and Mediacorp in Singapore.

Ryo Fong, Senior Director, Programming and Scheduling, Television Channel U in Singapore, says, “Digital product placement technology opens up possibilities for media owners to deliver new solutions for advertisers. We are pleased to explore these possibilities with Whisper Media.”

Whisper Media was founded over a year ago following the need for a higher and more scalable level of brand exposure within the branded entertainment industry in South East Asia. Well versed in the lack of scalability and accountability with pre production product placement, Whisper Media has witnessed first hand the conflicts that arise due to the differences between production and marketing timelines. MirriAd’s bespoke technology ZoneSense™ solves these conflicts and enables brands to be efficiently integrated into content at the push of a button. Mindshare Indonesia brokered Whisper Media’s first deal in the region integrating Unilever’s popular skincare brand Citra, into the country’s romantic drama Saranghae, I Love You; aired on one of its largest free to air television stations, Indosiar during the festive Ramadan period.

South East Asia is currently experiencing high levels of growth in media spend. According to analysis released by global media and information company Nielsen, advertising spend in the region exceeded US$5 billion in the third quarter of 2011, a three per cent jump from the previous quarter. Kian Kormi, SVP Asia, MirriAd, comments, “we have been seeing marked increase in interest in digital brand integration solutions across the region. The high local demand made it logical to appoint a local partner to best serve the market and Whisper Media, who have first-hand knowledge of the local media landscape and are already delivering high profile commissions for global brands in South East Asia were in pole position.”


VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)
VN:F [1.9.20_1166]
Rating: -1 (from 1 vote)

Related posts:

AOL Network Revised The Payment Terms From Net 30 To Net 45 DaysAOL Network Revised The Payment Terms From Net 30 To Net 45 Days
Solve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All ScreensSolve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All Screens
30% FREE Advertising Credit From Zapunited.30% FREE Advertising Credit From Zapunited.
Payment on request feature by GameCPM.comPayment on request feature by GameCPM.com

Leave a Reply

You must be Logged in to post comment.

  © 2024 ADSWIKI.NET All rights reserved.
Home |About|Advertise|Privacy Policy|Contact

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Third-parties and Opt-Out
Third-parties may display interest-based advertising to you in applications or websites, based on your use of applications or websites over time and across non-affiliated apps.
Such third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt-out of such interest-based advertising and/or cross-device targeting, please use the methods provided below for opting out on each of your browsers and on each of your devices:
Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the third-party from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.