Quantcast Acquires MakeGood Software

Quantcast (www.quantcast.com), an audience measurement and targeting provider for advertisers and publishers, has acquired MakeGood (http://www.makegood.co/), a software company focusing on reconciliation and reporting of digital advertising campaigns.

The increasingly complex nature of real-time advertising means advertisers require better tools to properly understand and attribute ad campaign success and optimise their budgets. A significant portion of advertising technology development has focused on automation and optimisation related to the delivery of individual impressions, but industry participants also face significant complexity in aggregating, organising and reconciling campaign data to form a “single view of truth” in order to make critical business decisions.
In 2012 Quantcast surveyed the market to identify and examine the tools that would enhance its integration of campaign-related data and associated reporting suite. Konrad Feldman, CEO at Quantcast explains: “We were very impressed by what the team at MakeGood had created. Their understanding of complex multi-system reconciliation and reporting was immense, and the elegant software they had created delivered a high degree of automation for this central industry challenge.”
The MakeGood team and the software it has created will accelerate Quantcast’s ability to provide more in-depth and user-friendly reporting on ad campaigns delivered by Quantcast Advertise to its advertiser and media agency clients.
Jeff Coon, CEO at MakeGood, comments: “We couldn’t be more thrilled to be joining Quantcast and to bring the advantages of the MakeGood software suite to the industry through Quantcast’s broadly adopted products.”
Feldman confirms: “We will continue to execute on our strategy of providing the most effective advertising and best understanding of digital audiences through our Advertise and Measure products. MakeGood will help us expand our capabilities and deliver exceptional advertising solutions that are easy to use to all of our customers.”
MakeGood is based in Seattle and was founded in 2009.
About Quantcast

Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, we start with the industry’s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising. Ranked Fast Company’s #3 Most Innovative Company on the Web and the Overall Winner of AlwaysOn’s Global 250 Top Private Companies, Quantcast is used by the world’s leading advertisers, the top 10 media agencies and 100+ million web destinations. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Related posts:

Spoutable has joined the Proper Media family!Spoutable has joined the Proper Media family!
ZENOVIA ACQUIRES ADJUGGLER DIGITAL AD MANAGEMENT PLATFORMZENOVIA ACQUIRES ADJUGGLER DIGITAL AD MANAGEMENT PLATFORM
AOL Network Revised The Payment Terms From Net 30 To Net 45 DaysAOL Network Revised The Payment Terms From Net 30 To Net 45 Days
QE GmbH & Co. KG acquired BinLayer platform  in May 2013QE GmbH & Co. KG acquired BinLayer platform in May 2013

Leave a Reply

You must be Logged in to post comment.

  © 2020 ADSWIKI.NET All rights reserved.
Home |About|Advertise|Privacy Policy|Contact

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Third-parties and Opt-Out
Third-parties may display interest-based advertising to you in applications or websites, based on your use of applications or websites over time and across non-affiliated apps.
Such third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt-out of such interest-based advertising and/or cross-device targeting, please use the methods provided below for opting out on each of your browsers and on each of your devices:
Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the third-party from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.

Close