ZEDO, the leading independent global ad platform partner for publishers, today announced that it has become a member of the Network Advertising Initiative (www.networkadvertising.org), a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles.
Summer Koide, Vice President for Product at ZEDO, will drive the company’s involvement in Consumer Privacy and Security processes. According to Koide, “Our focus has always been on best practice teams and processes so that ZEDO customers and online consumers are well protected. At the same time, the industry has taken note of the growing concern over online privacy, and taken significant steps toward protection, with the formation of several groups and boards collaborating on self-regulation and privacy guidelines. We are happy to be a participating member of NAI.”
ZEDO’s continued commitment to online privacy and trust is also demonstrated by its recent achievement of the 2012 Online Trust Alliance’s Honor Roll. ZEDO sits proudly on this list with top FDIC, Ecommerce and Social Media sites, as well as other accomplished OTA members.
As a part of its membership with NAI, ZEDO offers consumers the opportunity to opt out of behavioral advertising from its clients using NAI’s Centralized Choice mechanism (http://www.networkadvertising.org/managing/opt_out.asp). You can learn more about this on the ZEDO Opt Out page and in its Privacy Policy.
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