More Profit in December – End of year budgets projected to reach an all-time high

It’s no news that the online advertising industry is one of the fastest growing industries. As revenues get higher year after year, the internet has become one of the most dynamic and lucrative platforms in the media business world-wide.

Historical trends clearly indicate that every year, revenues increase in the final sprint towards the new year. December always enjoys a good boost in revenues.

The graph below demonstrates online advertising spend in the US over the last 4 years.  It is clear that the final quarter revenues peak, especially during December.

advertising spend

Why is December so lucrative then?

Advertisers are planning towards a new fiscal year and have unspent budgets to splurge in the December.  In many cases advertisers reach November and after re calculation, and reevaluation, come to the conclusion that there is extra budget to spend.

Users want to spend more!

All sellers – in all fields know, in Christmas consumers buy MORE! We buy for ourselves, and of course, for our loves ones. It is more than a tradition to spoil our family and friends with a nice gift for Christmas, last year in the  United States alone $65 biliion dollars were spent only on holiday gifts!

This especially true for online shopping, in 2012 online holiday spending in US grew by 14% vs. 2011, and predictions for 2013 are much higher. Who benefits? The website owners, who get to enjoy a cut of these online shoppers.

Online users are also much more prone to convert on banner ads, which increases advertising spend as well as eCPMs all over the internet.

Special Christmas offers

Advertisers are aware of these stats, and the growing demand for online shopping. Furthermore, in order to increase revenues, most advertisers offer Christmas designed campaigns, and special holiday promotions.

You will notice all kinds of Christmas designed landing pages showing up in the next weeks. These campaigns are especially designed to improve the user’s shopping experience – just like the department stores design the shops with impressive decorations.

Here are a few examples:

11752568-amazon-christmas-discount          

How can you profit from it?

Make sure you follow these tips:

  • Send max impressions in December

To enjoy these new campaigns and budgets, make sure you send maximum impressions to Adnetwork that you used. This will allow all advertisers to buy your traffic, More impressions to win more revenue!

  • Add more sizes and rich media to maximize your revenue

Take advantage of this period, and post more ads on your site. Adding one of our rich media options (Stay on, Lightbox or Slider) will add volume to your account, and allow more campaigns to run on your traffic. We recommend adding the stay on ad, it is known for high results and CPMs, however, has a close button to maintain user’s experience.  Be careful not to over crowd your site with ads, we recommend adding between 3-5 ads in each page, and one rich media option, depending on the page design and length,  click here learn more about banner ads positioning.

  • Promote your site especially for Christmas

Now it is the time to give a boost to your site traffic, to enjoy the holiday revenues. Check out our last articles about how to increase your website traffic part 1 andpart 2. You will find many valuable tips and directions to increase your site traffic. For a bigger boost, add a Christmas design and content to your site. This will improve your google rank and SEO power, and reduce bounce rate by giving your users a better experience.

  • Social media for Christmas

Use social media channels to reach more users before Christmas. For example, post interesting facts on your Facebook and Twitter page about Christmas, the holidays, December, winter – anything that is related to the holiday season. Don’t forget to add a holiday photo to it!

 Merry Christmas in advance!

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