comScore Releases April 2013 U.S. Search Engine Rankings

RESTON, VA, May 15, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in April with 66.5 percent market share, followed by Microsoft Sites with 17.3 percent (up 0.4 percentage points) and Yahoo! Sites with 12.0 percent (up 0.2 percentage points). Ask Network accounted for 2.7 percent of explicit core searches, followed by AOL, Inc. with 1.4 percent.

comScore Explicit Core Search Share Report*
April 2013 vs. March 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Mar-13 Apr-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 67.1% 66.5% -0.6
Microsoft Sites 16.9% 17.3% 0.4
Yahoo! Sites 11.8% 12.0% 0.2
Ask Network 2.7% 2.7% 0.0
AOL, Inc. 1.6% 1.4% -0.2

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

20.0 billion explicit core searches were conducted in April, with Google Sites ranking first with 13.3 billion. Microsoft Sites ranked second with 3.5 billion searches (up 1 percent) followed by Yahoo! Sites with 2.4 billion, Ask Network with 539 million and AOL, Inc. with 290 million.

comScore Explicit Core Search Query Report
April 2013 vs. March 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Mar-13 Apr-13 Percent Change
Total Explicit Core Search 20,360 20,016 -2%
Google Sites 13,658 13,317 -2%
Microsoft Sites 3,431 3,467 1%
Yahoo! Sites 2,410 2,403 0%
Ask Network 540 539 0%
AOL, Inc. 321 290 -10%

“Powered By” Reporting

In April, 68.5 percent of searches carried organic search results from Google, while 26.9 percent of searches were powered by Bing.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo

 

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