Vizu Study Shows GumGum In-Image Ads Lifted Awareness for New Television Series

LOS ANGELES, CA–(Marketwire – Dec 19, 2012) –  GumGum today released the findings of an advertising effectiveness study demonstrating that in-image ads significantly raised awareness of a new comedy series for a major broadcast television network client.

According to the study, administered by online ad technology company Vizu, a Nielsen company, GumGum’s in-image ads generated an overall brand lift of 5.3 percent across all creative formats, with its custom animated rich media unit driving even higher lift at 8.8 percent. The study also identified the optimal campaign frequency, with 22.4 percent of respondents exposed to 3-4 impressions stating they were aware of the new show.

“No matter the medium, brand marketers are looking for proof that their strategies are driving the desired result of brand lift,” said Dan Beltramo, Executive Vice President of Product Leadership, Nielsen. “We’re pleased to provide that proof for GumGum, and help validate the effectiveness of the in-image advertising format.”

Using an intelligent survey-based methodology, the study asked users who were both exposed and unexposed to the campaign if they were aware of the program and competing shows airing at the same time.

“We’ve known for a long time that in-image ads outperform standard ad units on an engagement and click-through basis,” said Ophir Tanz, CEO of GumGum and creator of the in-image advertising format. “Having empirical data proving its effectiveness for brand objectives is great validation for the in-image category and a testament to our image recognition and targeting technology.”

In-image ads are contextually targeted rich media units, dynamically sized to fit across the bottom of images within GumGum’s collection of premium publishers. First introduced by the Santa Monica-based advertising technology startup in early 2008, the new ad unit has been receiving attention lately both for its higher performance among advertisers and the ability to drive incremental revenue for publishers.

The complete study can be downloaded at Examples of recent GumGum campaigns can be viewed at

About GumGum
GumGum is the premium in-image advertising platform for publishers and brands. Reaching millions of consumers as they actively view images across hundreds of premium websites, GumGum serves contextually relevant ads that yield far higher engagement than those of traditional display advertising units. In addition to helping advertisers reach highly targeted audiences in a brand-safe environment, GumGum gives publishers a new way to earn revenue by overlaying interactive ad units on the photos within their sites. Founded in 2007, GumGum is headquartered in Santa Monica, California. Investors include NEA, GRP Partners, First Round Capital and Crosscut Ventures. For more information, visit or call (310) 260-9666.




VN:F [1.9.20_1166]
Rating: 5.0/5 (2 votes cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Related posts:

AOL Network Revised The Payment Terms From Net 30 To Net 45 DaysAOL Network Revised The Payment Terms From Net 30 To Net 45 Days
Solve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All ScreensSolve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All Screens
30% FREE Advertising Credit From Zapunited.30% FREE Advertising Credit From Zapunited.
Payment on request feature by GameCPM.comPayment on request feature by

Leave a Reply

You must be Logged in to post comment.

  © 2024 ADSWIKI.NET All rights reserved.
Home |About|Advertise|Privacy Policy|Contact

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Third-parties and Opt-Out
Third-parties may display interest-based advertising to you in applications or websites, based on your use of applications or websites over time and across non-affiliated apps.
Such third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt-out of such interest-based advertising and/or cross-device targeting, please use the methods provided below for opting out on each of your browsers and on each of your devices:
Network Advertising Initiative (NAI) –
Digital Advertising Alliance (DAA) –
Digital Advertising Alliance Canada (DAAC) –
Digital Advertising Alliance EU (EDAA) –
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the third-party from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.