PubMatic Adds Ad Servers to PubLink Enterprise App Marketplace

NEW YORK – PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.
PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time. Through PubLink open APIs, PubMatic’s platform services are now available to several ad servers such as AdJuggler, Adzerk and Zedo. These companies can now extend PubMatic’s real-time bidding technology to the ad servers’ publisher clients.
“PubLink extends the publisher base for PubMatic beyond its existing customers who are using a variety of ad serving technologies,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “We’re excited that ad serving companies are eager to integrate with our platform. Together, we will bring best-of-class monetization capabilities to publishers and help them grow their businesses.”
PubMatic will connect ad servers’ customers to the programmatic media buyers working with PubMatic. The integrations will increase liquidity in the real-time bidding marketplace and help them improve monetization for their publishers. To further illustrate the benefits of the integration to their customers, Adzerk announced the partnership on their blog.

PubLink allows publishers to access a variety of point solutions including audience data, ad verification and privacy controls, enhanced analytics, malware scanning, mobile content optimization and mobile ad serving. PubMatic will continue to add more partners in the coming months.
“Working with PubMatic represents another important step in AdJuggler’s publisher monetization strategy,” said John Shomaker, CEO of AdJuggler. “Our Exchange Media Program team has integrated closely with the PubLink API bidding and reporting infrastructure to extend our proposition of providing higher CPMs and fill for our publisher customers.”
PubLink is fully integrated with PubMatic’s strategic selling platform and a complementary set of capabilities that work with the PubDirect suite of management tools for premium publishers. Through PubDirect and PubLink, premium publishers are powering their own holistic revenue strategies and leveraging the influence of their brands for advertising partners and consumers.
About PubMatic
PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, extensive audience insights and hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.

VN:F [1.9.20_1166]
Rating: 3.0/5 (1 vote cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Related posts:

AOL Network Revised The Payment Terms From Net 30 To Net 45 DaysAOL Network Revised The Payment Terms From Net 30 To Net 45 Days
Solve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All ScreensSolve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All Screens
30% FREE Advertising Credit From Zapunited.30% FREE Advertising Credit From Zapunited.
Payment on request feature by GameCPM.comPayment on request feature by GameCPM.com

Leave a Reply

You must be Logged in to post comment.

  © 2024 ADSWIKI.NET All rights reserved.
Home |About|Advertise|Privacy Policy|Contact

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Third-parties and Opt-Out
Third-parties may display interest-based advertising to you in applications or websites, based on your use of applications or websites over time and across non-affiliated apps.
Such third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt-out of such interest-based advertising and/or cross-device targeting, please use the methods provided below for opting out on each of your browsers and on each of your devices:
Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the third-party from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.

Close