Real Media Group Enhances Advertising Monetization Strategy to Help Publishers Achieve 100% Inventory Fill

Provides Publishers With Simple and Seamless Access to High-Quality Demand

 

 

NEW YORK, NY–(Marketwire – Feb 22, 2013) –  Real Media Group, a business unit of 24/7 Media, has enhanced its digital media business to offer greater revenue and monetization opportunities for publishers, enabling them to grow their business with 100% inventory fill. This strategy is built on multi-screen opportunities, an integrated real time bidding (RTB) capability via Microsoft Advertising Exchange and direct sales through Real Media Group’s dedicated sales team as well as advanced inventory optimization and dedicated support services.

These enhancements allow Real Media Group to work even more effectively with its global publishers and expand on the revenue generating potential already available through 24/7 Access and 24/7 Connect, Real Media Group’s proprietary demand sources.

Real Media Group works directly with publishers to drive maximum revenue across a variety of inventory types including display, rich media, video and mobile. This multi-screen approach, coupled with the extensive demand capabilites offered by Real Media Group, WPP and Microsoft, creates a simple and effective monetization solution for any publisher, large or small.

To drive maximum value for publishers, Real Media Group assesses all inventory to ensure its brand safety, and tailors the inventory for sale across an extensive range of demand sources including: the Microsoft Ad Exchange, 24/7 Access, 24/7 Connect and agency trading desks. The response from publishers has already been strong, with new clients globally signing on every week.

Nicolle Pangis, President of Real Media Group, comments: “The online advertising sector is growing rapidly and publishers need simple, seamless solutions to better monetise their inventory for greater ROI . We’ve enhanced our publisher offering to deliver a single source solution that can monetize up to 100% of inventory through our demand partners.”

This new advertising monetization strategy has been built to generate strong, high-quality, integrated demand for publishers. With technology built around 24/7 Media’s proprietary ad serving platform, 24/7 Open AdStream, Real Media Group now offers enhanced controls, greater yield optimization and in-depth, multiplatform reporting.

“We’re aiming to drive a better online advertising model based on cross-platform opportunities, smarter direct sales programs and RTB, so publishers can increase revenues effectively and effortlessly.”

About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.

SOURCE: Real Media Group

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