The impact of any “Social Good” campaign is magnified if the values underscored by the campaign align perfectly with the beliefs of the brand’s desired audience. Not always an easy task.
Resonate Networks makes it easier. Our campaigns engage consumers based on their values, beliefs and attitudes. Values Targeting enables advertisers to deliver their online ads to the audience that shares those values.
Values Targeting enables an advertiser to reach people who are organized around specific social causes such as poverty, childhood obesity, environmental health, quality of education, or any combination. Values Targeting can also find the subset that actually acts on their values; a high-value group for companies that engage in social good.
So you can do more than just build awareness of your good initiatives. You can use online advertising to reach those consumers to whom your initiatives matter most, who are most likely to be engaged, ultimately converting them into activists for your brand and cause.
| Resonate Network Details | |
| Commission Type: | CPM,public affairs, political, and corporate advertisers |
| Minimum Payment: | N/A |
| Payment Frequency: | N/A |
| Payment Method: | Paypal,Cheque |
| Country: | US |
| Contact: | Telephone:(571) 266-3200 Email:[email protected] |
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