Mobile ad firm Amobee has entered into a partnership with DMG (DSNR Media Group), a global ad network and provider of digital advertising solutions for online, mobile, and social. The deal will see Amobee provide ad serving and mediation services to DMG’s 500+ mobile publishers and ad networks worldwide, using Amobee PULSE.
Amobee says that PULSE will enable DMG to derive the highest ROI by offering data-rich mobile ad inventory to advertisers, with highly customized integration options and in-depth reporting.
“DMG’s fast-growing mobile ad network required a state-of-the-art, robust mobile ad platform to monetize its massive supply of mobile inventory on a global scale,” said Shalom Berkovitz, CEO of DSNR Media Group. “Amobee PULSE was a natural choice to complete our mobile ad network optimization layer, enabling advertisers to enhance their targeting selections to reach the right consumer, in the right place, at the right time.”
DMG Hands Mobile Ad Task to Amobee
The mobile ad firm will provide ad serving and mediation service to DMG’s 500+ mobile publishers and ad networks
