Demographic Targeting To Improve Your Advertising

HOW TO USE DEMOGRAPHIC TARGETING TO IMPROVE YOUR ADVERTISINGOne of the ways to improve the effectiveness of your ads is to use a technique known as demographic targeting. This is a process in which a web site collects demographic information about the people that visit your web site. Demographic targeting when combined with behavioral and contextual targeting can help you to run a banner ad campaign that can be truly successful.

The most common types of demographic data that are collected can include gender; the age group such as under 18 years of age, between 18 and 34, between 35 and 49 and those over 50; the number of people and children in a household; the highest level of education of the user; the overall annual income for the household, such as under $30,000, between $30,000 and $60,000, between $60,000 and $100,000, and over $100,000; whether the household is owned or rented; and the ethnicity of the household or user.

With this type of information in hand, advertisers can better target their audiences. They can now tailor the messages of their banner ads so that they speak directly to the demographic audience. This is not a one-time process, however; advertisers need to keep up with web statistics and their rates of conversion on a regular basis to make sure that banner ads are fresh and tailored to the correct demographics

For example, if a web site is related to sportswear and the like, and they find that most of the people visiting the site are males between the ages of 18 to 34, advertisers might want to display ads that are related to gear and clothing for predominately male sports. On the other hand, if they find that visitors to a particular site are primarily women who have an income of over $100,000 then ads about high clothing items might be more appropriate. Likewise, ads can be displayed that are more related to families with at least one child as opposed to married couple who have no children.

More detailed data about those visiting a web site can be collected with the permission of the users. This kind of data can be designed using specific targeting criteria that are above and beyond what is regularly used, such as personal and professional interests and even hobbies. This data can then be used to display ads that are even more targeted to your audience. Often, many companies loom to third party organizations who have expertise in gathering demographic data so they can be assured that the information they get is accurate and reliable.

The more that your online banner advertising is defined for your target markets, then you will be able to make more click throughs and conversions, which is the ultimate goal. The best way to convert all those click throughs into actual customers is to combine all the best methods of targeting so that you can narrow down your scope and find those who are truly interested in what you have offer.

 

VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)
VN:F [1.9.20_1166]
Rating: 0 (from 0 votes)

Related posts:

Madservs Madservs
CliqAdz CliqAdz
Ynstall Ynstall
Ad.Guru Ad.Guru

Leave a Reply

You must be Logged in to post comment.

  © 2024 ADSWIKI.NET All rights reserved.
Home |About|Advertise|Privacy Policy|Contact

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Third-parties and Opt-Out
Third-parties may display interest-based advertising to you in applications or websites, based on your use of applications or websites over time and across non-affiliated apps.
Such third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt-out of such interest-based advertising and/or cross-device targeting, please use the methods provided below for opting out on each of your browsers and on each of your devices:
Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the third-party from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.

Close