We would like to inform you about some updates with Epom products. Epom Analytics has added conversion rate to its table, unique visitors tracking, and Mass Campaign Creation. Also, a new service, UniMobile, has been released in Epom Market to roll ads on websites non-optimised for mobile.
Analytics
Conversion Tracking tool will show what happens after a customer clicks on your ads – whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information. This new improved analytic feature will count a conversion rate. This allows you to monitor exact proportion of visitors to a website who take action. Actions include but are not limited to: registrations, product download, and any other functions your site may have.
Unique visitor tracking is now available in Analytics Tab. From now on you can use this powerful feature to analyze your audience and improve performance metrics.
UniMobile
Epom UniMobile technology enables websites to run mobile ad campaigns on display sites and profit from a mobile audience. It allows advertisers to expand their client base for their mobile campaigns. This enables publishers to profit on mobile users without developing mobile web sites versions. Epom Market already accepts non-mobile optimized sites.
Mass Campaign Creation
One of the new features that will significantly simplify work is ad campaign cloning. Advertisers can easily generate multiple versions of ad campaigns, then clone a set of ads and alter the properties that they want. Currently, we are working on templates to make management of big ad campaigns even more convenient.
Source: epom
