Adslot Launches Leading Publisher Sales Platform Into North America and Europe

SOURCE: Adslot

SAN FRANCISCO, CA–(Marketwire – Oct 24, 2012) –  Adslot, a global leader in online media trading, announced today that it has expanded into both North America and Europe with the global release of Adslot Publisher, a direct sales platform that counts leading international publishers such as realestate.com.au, carsales.com.au and SeLoger.com as clients.

Created by the founders of Hitwise, Andrew Barlow and Adrian Giles, Adslot Publisher was developed to revolutionize premium online advertising and position publishers to capture the accelerating shift of ad spend from offline to online while maintaining full control over the direct sale process. In providing more efficient, sophisticated and automated self-service tools, including drag and drop ad creation, Adslot enables publishers to establish new revenue streams and reduce costs to optimize growth and profitability.

It achieves this in three ways:

1. Lowering the barrier to entry for publishers to engage with advertisers of all sizes profitably, unlocking increased demand.

2. Automating the direct sales process to engage direct advertisers efficiently and scalably with a low cost, low touch channel.

3. The ability to organize market demand under an auction model to establish increased yield for a publisher’s most sought after premium inventory.

“Premium inventory constitutes 80 percent of online display ad dollars, yet for the last five years, innovation has largely focused on unsold and remnant inventory in an attempt to turn almost limitless inventory worth zero to a little more than zero,” said Ian Lowe, CEO of Adslot. “Adslot was created to move innovation and much needed technology into the premium segment, where the potential to build value for both buyers and sellers is greatest. Today, 30 percent of media consumption is taking place online; yet online media accounts for only 18 percent of total ad spend. Online display’s share of this gap is approximately $25 billion, so an enormous opportunity for the global industry.”

Adslot Publisher’s automated sales process frees sales teams so they can focus on strengthening relationships with their most strategic clients and allows publishers to maintain complete control over the direct sale process, including order and creative approval before a campaign goes live. Inventory can be sold on a CPM or sponsorship basis, and the platform integrates with both first-party ad servers such as DoubleClick for Publishers (DFP) and third-party ad servers. Adslot’s payment gateway also removes credit risk for publishers and removes administration associated with collections.

Adslot’s easy to use banner ad builder, Adslot Create, is also integrated into the self-serve buying process, completing a solution that provides advertisers of all sizes with the tools to buy media, develop high quality creative and launch and monitor their display campaigns, with little input required from publishers.

The company has appointed Raj Chauhan as president, North America and Europe, to lead the expansion into those markets. Chauhan is an entrepreneurial executive with over 15 years experience in media and technology companies, including senior roles building and managing high growth divisions at OpenX and The Rubicon Project.

Chauhan said, “We’re very excited to launch Adslot Publisher in North America and Europe. This is an important product for publishers to improve their profitability and allow them to simplify and scale their direct sales channel. We are very encouraged by early take-up and the ease with which publishers can commence selling direct.”

Customers who’ve recently integrated Adslot’s technology include Crowdgather, Preloved, WorthPoint and UInterview.

Erik Meers, founder and CEO of UInterview, said, “We’re excited to work with Adslot to scale our direct ad sales, reduce operational costs and make our premium inventory available to more advertisers. Their technology was simple to set up and integrates seamlessly with our sales team’s current processes.”

To learn more about Adslot Publisher, visit: http://www.adslot.com/for-publishers.

About Adslot
Adslot, a wholly owned subsidiary of listed Australian entity Webfirm Group Limited (ASX: WFM), helps online publishers increase ad revenues by automating their direct sales so they can spend more time focused on delivering great content and building their audience. Adslot’s self-service interface also integrates an easy to use ad builder, Adslot Create, providing publishers with a low touch channel and direct advertisers with the complete set of tools to develop and launch their display campaigns across premium, guaranteed media. Adslot reduces sales operational costs for publishers by up to 30 percent while creating new revenue streams and improving profitability. Currently, five of the world’s leading classified publishers in four countries use Adslot Publisher including The REA Group, Carsales and SeLoger. To learn more, visit:http://www.adslot.com.

 

VN:F [1.9.20_1166]
Rating: 5.0/5 (2 votes cast)
VN:F [1.9.20_1166]
Rating: +1 (from 1 vote)

Related posts:

AOL Network Revised The Payment Terms From Net 30 To Net 45 DaysAOL Network Revised The Payment Terms From Net 30 To Net 45 Days
Solve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All ScreensSolve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All Screens
30% FREE Advertising Credit From Zapunited.30% FREE Advertising Credit From Zapunited.
Payment on request feature by GameCPM.comPayment on request feature by GameCPM.com

Leave a Reply

You must be Logged in to post comment.

  © 2024 ADSWIKI.NET All rights reserved.
Home |About|Advertise|Privacy Policy|Contact

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Third-parties and Opt-Out
Third-parties may display interest-based advertising to you in applications or websites, based on your use of applications or websites over time and across non-affiliated apps.
Such third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt-out of such interest-based advertising and/or cross-device targeting, please use the methods provided below for opting out on each of your browsers and on each of your devices:
Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the third-party from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.

Close